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Kicking off SXSW 2012 was the Startup Austin launch party featuring a few awesome bands and a host of brilliant tech startup ideas by some of the brightest young entrepreneurs Austin has to offer.

 

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We covered the event photography with multiple cameras at varying elevations, and used an ultra-fast 400mm lens configuration to freeze motion on-stage even in the dimmest sections of performances. Subtle is my style as far as event photography goes, and its never more useful than at crazy, packed-full events like these. Scouting out locations and having knowledge of lighting schematics beforehand help mitigate reliance on strobes. A background in contact sports is useful in navigating SXSW crowds as well.

 

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