DJI Innovations is a cutting-edge consumer and professional-grade multirotor design and production company. Their marketing headquarters for North America are based here in Austin, Texas, and they contacted us about shooting a series of headshots for their CEO, Colin Guinn. Generally CEO portraits lean towards the conservative side, but being it a cool company with a young CEO, DJI was in the market for something a bit more bold and outside the realm of “headshots” traditionally speaking.
Using my favorite shoe-mount flash setup with large softboxes and a few custom-made gels, we shot several series of portraits at DJI’s headquarters in North Austin. I’ve always been a fan of the blue background and edge-lit, low-key style look, but it isn’t often that I really get to use it. Here, however, we had a few good opportunities using blue gels as accent or edge lights as well as casting some interesting color on our background and accenting textures and materials used in the office’s interior design.